bc Israel Internet Gold 07 06

Updated 54 days, 18 hours 30 minutes ago

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(AP)  -  bc-Israel-Internet-Gold 07-06

1/8STK 3/8 IGLD MSFT

1/8IN 3/8 CPR STW ITE

1/8SU 3/8 CON

TO BUSINESS AND TECHNOLOGY EDITORS:

Microsoft Corporation (MSFT) and Internet Gold (IGLD) Have Agreed that

Microsoft will Operate Its MSN Portal in Israel Independently from October

2008

PETAH TIKVA, Israel, July 6 /PRNewswire-FirstCall/ -- Microsoft

Corporation and Internet Gold (Nasdaq: IGLD) (through its 100% owned

subsidiary Smile Media Ltd) have reached an agreement to have Microsoft

independently operate a MSN Israel portal. Established during 2000, MSN

Israel Ltd is 50.1% owned by the Internet Gold Group and 49.9% owned by

Microsoft Corporation.

The parties are currently discussing the terms of migration and possible

future cooperation. The msn.co.il portal will continue to operate throughout

the transition period and both parties are working together to support

employees, advertisers and users through this period.

MSN is a global portal network which operates in 44 countries. In almost

all of these countries the MSN portal is fully owned by Microsoft Corp. and

only in a very few instances has Microsoft joined forces with a domestic

partner to establish a local MSN portal. In 2007, MSN Israel accounted for

less than 3% of Internet Gold's total revenues.

Eli Holtzman, CEO of Internet Gold, said today "We have been happy to

partner with Microsoft in establishing MSN Israel over the last eight years.

Since then, we have developed MSN Israel into a leading portal in Israel.

Given the change in the parties' online strategies we have agreed it makes

sense for Microsoft to operate msn.co.il independently. We believe this is

the right move for both parties and anticipate it will have a positive impact

on our results."

"During the last few years, the Internet Gold Group has significantly

expanded its activities in a variety of communications areas and, as a result,

our MSN Israel operations currently represent a minor portion of the group's

total revenues. Thus, we have decided recently to change course and seek

alternatives for growth. We are continuing to actively examine new and

financially significant areas of activity in and out of Israel, which have

substantial growth potential and will drive our group to its next phase of

business," concluded Mr. Holtzman.

Danny Yamin General Manager of Microsoft, Israel, said today, "Our

relationship with Internet Gold has worked well to establish strong

foundations for our online business but both parties now feel that the time

has come to operate independently to allow us both to deepen our impact on the

Israeli market.

"We are very excited about our future in Israel and see some fantastic

opportunities for growth and development of both the MSN portal and the

Windows Live services. It is MSN's goal worldwide to deliver the best of

local and international content -- integrated with our Windows Live services

-- providing ways for consumers to interact and engage with MSN and more

importantly, with each other. We call this 'the social portal.' Content is a

very important part of this strategy and we will continue to partner with

local and global premium content providers to deliver this."

About Internet Gold

Internet Gold is one of Israel's leading communications groups with a

major presence across all Internet-related sectors. Its 72.4% owned

subsidiary, 012 Smile.Communications Ltd., is one of Israel's major Internet

and international telephony service providers, and one of the largest

providers of enterprise/IT integration services. Its 100% owned subsidiary,

Smile.Media Ltd., manages a growing portfolio of Internet portals and

e-Commerce sites.

Forward-Looking Statements

This press release contains forward-looking statements that are subject to

risks and uncertainties. Factors that could cause actual results to differ

materially from these forward-looking statements include, but are not limited

to, general business conditions in the industry, changes in the regulatory and

legal compliance environments in the industries it is engaged, the failure to

manage growth and other risks detailed from time to time in Internet Gold's

filings with the Securities Exchange Commission, including Internet Gold's

Annual Report on Form 20-F. These documents contain and identify other

important factors that could cause actual results to differ materially from

those contained in our projections or forward-looking statements. Stockholders

and other readers are cautioned not to place undue reliance on these forward-

looking statements, which speak only as of the date on which they are made. We

undertake no obligation to update publicly or revise any forward-looking

statement.

For further information, please contact:

Mor Dagan - Investor Relations

mor@km-ir.co.il / Tel: +972-3-516-7620

Ms. Idit Azulay, Internet Gold

idita@co.smile.net.il / Tel: +972-72- 200-3848

SOURCE Internet Gold

-0- 07/06/2008

/CONTACT: Mor Dagan, Investor Relations, +972-3-516-7620,

mor@km-ir.co.il, or Ms. Idit Azulay, Internet Gold, +972-72-200-3848,

idita@co.smile.net.il/

CO: Internet Gold; Microsoft Corporation; Smile Media Ltd

ST: Israel

IN: CPR STW ITE

SU: CON

RF-MJ

-- LNSU001 --

8840 07/06/2008 02:30 EDT http://www.prnewswire.com